Privacy Policy
Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the provision of our services and especially on our websites, in mobile applications, and within external online presences, such as our social media profiles (collectively referred to as "online services").

The terms used are not gender-specific.

Date: September 13, 2023

Table of Contents
Responsible Party

Node Devices GmbH
Neuhauserstr. 36c
70599 Stuttgart

Authorized representatives: Stefan Nothdurft.

Email address: kontakt@nodedevices.de.

Overview of Processing

The following overview summarizes the types of processed data and the purposes of their processing and refers to the data subjects.

Types of Processed Data
  • Inventory data (e.g., names, addresses).
  • Content data (e.g., entries in online forms).
  • Contact data (e.g., email, phone numbers).
  • Meta/communication data (e.g., device information, IP addresses).
  • Usage data (e.g., visited websites, interest in content, access times).
  • Contract data (e.g., subject matter of the contract, duration, customer category).
  • Payment data (e.g., bank details, invoices, payment history).
Categories of Data Subjects
  • Business and contractual partners.
  • Interested parties.
  • Communication partners.
  • Customers.
  • Users (e.g., website visitors, users of online services).
Purposes of Processing
  • Conversion measurement (measuring the effectiveness of marketing activities).
  • Office and organizational procedures.
  • Feedback (e.g., collecting feedback via online form).
  • Interest-based and behavioral marketing.
  • Contact inquiries and communication.
  • Profiling (creating user profiles).
  • Remarketing.
  • Reach measurement (e.g., access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g., interest/behavioral profiling, use of cookies).
  • Provision of contractual services and customer care.
  • Management and response to inquiries.
Relevant Legal Bases

In the following, we share the legal bases of the General Data Protection Regulation (GDPR) on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence and domicile may apply. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you about these in the privacy policy.

  • Consent (Art. 6 para. 1 s. 1 lit. a. GDPR) - The data subject has given consent to the processing of their personal data for a specific purpose or several specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b. GDPR) - Processing is necessary for the performance of a contract to which the data subject is party, or for the implementation of pre-contractual measures taken at the data subject's request.
  • Legal obligation (Art. 6 para. 1 s. 1 lit. c. GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 s. 1 lit. f. GDPR) - Processing is necessary to safeguard the legitimate interests of the controller or a third party, provided that the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, do not override these.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Germany apply. This includes in particular the law for the protection against misuse of personal data in data processing (Bundesdatenschutzgesetz – BDSG). The BDSG contains special provisions on the right to access, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for employment purposes (§ 26 BDSG), particularly in the context of hiring, execution, or termination of employment relationships, as well as the consent of employees. State data protection laws of the individual federal states may also apply.

Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, considering the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of processing as well as the different likelihoods and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

These measures include ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access to, inputting, forwarding, ensuring availability, and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data, and responses to the threat to the data. Moreover, we already consider the protection of personal data during the development or selection of hardware, software, and procedures, according to the principle of data protection, through technology design and through data protection-friendly default settings.

SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie primarily serves to store information about a user during or after their visit within an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart, or the location where a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also known as "user IDs")

The following types of cookies and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes their browser.
  • Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Similarly, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g., to save logins or other user inputs or for security reasons).
  • Statistics, marketing, and personalization cookies: Furthermore, cookies are generally also used in the context of reach measurement and when a user's interests or behavior (e.g., viewing certain content, using functions, etc.) are stored on individual websites in a user profile. Such profiles are used to show users, for example, content that corresponds to their potential interests. This procedure is also known as "tracking", i.e., following the potential interests of users. As far as we use cookies or "tracking" technologies, we inform you separately in our privacy policy or in the context of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies are processed on the basis of our legitimate interests (e.g., in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage duration: If we do not provide you with explicit information on the storage duration of permanent cookies (e.g., as part of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke consent given or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can initially declare your objection using the settings of your browser, e.g., by deactivating the use of cookies (which can also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further objection instructions in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent: We use a procedure for cookie consent management, in which the consents of the users to the use of cookies, or the processing and providers named in the context of the cookie consent management procedure, can be obtained and managed and revoked by the users. The declaration of consent is stored in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can take place server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies), in order to be able to assign the consent to a user, or their device. Subject to individual information about the providers of cookie management services, the following applies: The duration of the storage of the consent can be up to two years. In this case, a pseudonymous user identifier is formed and stored with the time of consent, information on the scope of the consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and used end device.

  • Processed data types: Usage data (e.g., visited websites, interest in content, access times), Meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services).
  • Legal bases: Consent (Art. 6 para. 1 s. 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 s. 1 lit. f. GDPR).
Commercial and Business Services

We process data of our contractual and business partners, e.g., customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as associated actions and within the scope of communication with the contractual partners (or pre-contractually), e.g., to answer inquiries.

We process these data to fulfill our contractual obligations, to secure our rights, and for the purposes of the administrative tasks associated with this information and the corporate organization. We only pass on the data of the contractual partners within the scope of the applicable law to the extent necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the data subjects (e.g., to involved telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Further processing forms, e.g., for marketing purposes, are informed to the contractual partners in this privacy policy.

We inform the contractual partners which data are required for the aforementioned purposes before or during data collection, e.g., in online forms, by special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e., in principle after 4 years, unless the data are stored in a customer account, e.g., as long as they must be kept for legal reasons of archiving (e.g., for tax purposes usually 10 years). Data disclosed to us by the contractual partner in the context of an order are deleted according to the specifications of the order, generally after the end of the order.

Insofar as we use third-party providers or platforms for the provision of our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Shop and E-Commerce: We process the data of our customers to enable them to select, purchase, or order the chosen products, goods, and related services, as well as their payment and delivery, or execution. If necessary for the execution of an order, we use service providers, especially postal, freight, and shipping companies, to carry out the delivery or execution towards our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery, provision, and billing, as well as contact information, in order to be able to hold consultations if necessary.

Craft Services: We process the data of our customers as well as clients (hereinafter uniformly referred to as "customers") to enable them to select, purchase or commission the chosen services or works and related activities as well as their payment and delivery or execution or provision.

The required information is marked as such in the context of the order, purchase, or comparable contract conclusion and includes the information required for delivery and billing, as well as contact information, in order to be able to hold consultations if necessary.

Technical Services: We process the data of our customers as well as clients (hereinafter uniformly referred to as "customers") to enable them to select, purchase or commission the chosen services or works and related activities as well as their payment and provision or execution or provision.

The required information is marked as such in the context of the order, purchase, or comparable contract conclusion and includes the information required for the provision of services and billing, as well as contact information, in order to be able to hold consultations if necessary. Insofar as we obtain access to information of end customers, employees, or other persons, we process this in accordance with legal and contractual requirements.

  • Processed data types: Inventory data (e.g., names, addresses), Payment data (e.g., bank details, invoices, payment history), Contact data (e.g., email, phone numbers), Contract data (e.g., subject matter of the contract, duration, customer category), Usage data (e.g., visited websites, interest in content, access times), Meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Interested parties, Business and contractual partners, Customers.
  • Purposes of processing: Provision of contractual services and customer service, Contact inquiries and communication, Office and organizational procedures, Management and response to inquiries, Security measures.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b. GDPR), Legal obligation (Art . 6 para. 1 s. 1 lit. c. GDPR), Legitimate interests (Art. 6 para. 1 s. 1 lit. f. GDPR).
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Payment Service Providers

In the context of contractual and other legal relationships, due to legal obligations, or otherwise based on our legitimate interests, we offer efficient and secure payment options to affected persons and use, in addition to banks and credit institutions, other payment service providers (collectively "Payment Service Providers").

The data processed by the Payment Service Providers include inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, sum, and recipient-related details. This information is necessary to carry out the transactions. However, the data entered is only processed and stored by the Payment Service Providers. That is, we do not receive any account or credit card-related information, but only information with confirmation or negative information regarding the payment. The data may be transmitted by the Payment Service Providers to credit reporting agencies. This transmission aims at the identity and creditworthiness check. We refer to the terms and conditions and the privacy policy of the Payment Service Providers.

For payment transactions, the terms and conditions and the privacy notices of the respective Payment Service Providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and assertion of revocation, information, and other data subject rights.

  • Processed data types: Inventory data (e.g., names, addresses), Payment data (e.g., bank details, invoices, payment history), Contract data (e.g., contract object, duration, customer category), Usage data (e.g., visited websites, interest in content, access times), Meta/communication data (e.g., device information, IP addresses), Contact data (e.g., email, phone numbers).
  • Affected persons: Customers, Interested parties.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) lit. b GDPR), Legitimate interests (Art. 6 (1) lit. f GDPR).

Used services and service providers:

Contacting Us

When contacting us (e.g., via contact form, email, telephone, or social media), the information provided by the inquiring persons is processed, to the extent necessary to answer the contact requests and any requested measures.

The response to the contact requests in the context of contractual or pre-contractual relationships is to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in responding to the requests.

  • Processed data types: Inventory data (e.g., names, addresses), Contact data (e.g., email, phone numbers), Content data (e.g., entries in online forms).
  • Affected persons: Communication partners.
  • Purposes of processing: Contact requests and communication.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) lit. b GDPR), Legitimate interests (Art. 6 (1) lit. f GDPR).
Online Marketing

We process personal data for online marketing purposes, which may include marketing advertising space or displaying promotional and other content (collectively referred to as "content") based on the potential interests of users and measuring its effectiveness.

For these purposes, user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by which the user information relevant to the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners, and technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also stored. However, we use IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect the users. In general, no clear data of the users (such as e-mail addresses or names) are stored in the context of the online marketing processes, but pseudonyms. That is, we, as well as the providers of the online marketing procedures, do not know the actual identity of the users but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally be read on other websites that use the same online marketing procedure, analyzed for the purpose of presenting content, supplemented with other data, and stored on the server of the online marketing procedure provider.

Exceptionally, clear data can be assigned to the profiles. This is the case if the users are members of a social network whose online marketing procedures we use and the network links the profiles of the users with the aforementioned information. We ask to note that users can make additional agreements with the providers, e.g., by consent during registration.

We generally only have access to summarized information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., to a contract conclusion with us. The conversion measurement is used solely for the analysis of the success of our marketing measures.

Unless stated otherwise, please assume that cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed based on our legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this context, we would like to also refer to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g., visited websites, interest in content, access times), Meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services), Interested parties.
  • Purposes of processing: Tracking (e.g., interest-/behavior-related profiling, use of cookies), Remarketing, Conversion measurement (measuring the effectiveness of marketing activities), Interest-based and behavioral marketing, Profiling (creating user profiles), Reach measurement (e.g., access statistics, recognition of returning visitors).
  • Security measures: IP Masking (Pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 (1) lit. a GDPR), Legitimate interests (Art. 6 (1) lit. f GDPR).
  • Right to object (Opt-Out): We refer to the privacy policies of the respective providers and the possibility of objection (so-called "Opt-Out") provided by the providers. If no explicit opt-out option has been specified, it is possible that you can deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. Therefore, we recommend the following additional opt-out options, which are offered collectively for respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Used services and service providers:

Rating Platforms

We participate in evaluation procedures to evaluate, optimize, and promote our services. If users rate us through the participating rating platforms or otherwise provide feedback, the general terms and conditions or terms of use and the privacy notices of the providers also apply. In general, the rating also requires registration with the respective providers.

To ensure that the evaluating persons have actually used our services, we transmit the necessary data with regard to the customer and the service used to the respective rating platform (including name, email address, and order number or item number) with the consent of the customers. These data are used solely to verify the authenticity of the user.

  • Processed data types: Contract data (e.g., subject matter of the contract, duration, customer category), Usage data (e.g., visited websites, interest in content, access times), Meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Customers, Users (e.g., website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via online form).
  • Legal bases: Consent (Art. 6 (1) lit. a GDPR), Legitimate interests (Art. 6 (1) lit. f GDPR).
Social Media Presence

We maintain online presences within social networks and process user data in this context to communicate with users active there or to offer information about us.

We would like to point out that user data can be processed outside the European Union. This can pose risks for users because, for example, the enforcement of users' rights could be made more difficult.

Furthermore, user data within social networks are usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and resulting interests. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing forms and the opt-out options, we refer to the privacy statements and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can directly take appropriate measures and provide information. If you still need help, then you can contact us.

  • Processed data types: Inventory data (e.g., names, addresses), Contact data (e.g., email, phone numbers), Content data (e.g., entries in online forms), Usage data (e.g., visited websites, interest in content, access times), Meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, Tracking (e.g., interest-/behavior-related profiling, use of cookies), Remarketing.
  • Legal bases: Legitimate interests (Art. 6 (1) lit. f GDPR).

Used services and service providers:

Data Deletion

The data processed by us will be deleted in accordance with legal requirements as soon as their processing consents are revoked or other permissions cease to apply (e.g., if the purpose of processing this data has ceased to apply or they are not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. That is, the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise, or defense of legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the context of the individual privacy notices of this privacy policy.

Amendment and Update of the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing carried out by us make it necessary. We will inform you as soon as the changes require your participation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Rights of Data Subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of personal data concerning you which is based on Article 6 (1) lit. e or f GDPR; this also applies to profiling based on these provisions. If personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, as far as it is associated with such direct marketing.
  • Right to withdraw consents: You have the right to withdraw consents at any time.
  • Right to access: You have the right to request confirmation as to whether relevant data are being processed and to request information about these data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: You have the right, in accordance with legal requirements, to request the completion of data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to demand that data concerning you be erased immediately, or alternatively, to demand a restriction of the processing of the data in accordance with legal requirements.
  • Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, common, and machine-readable format in accordance with legal requirements, or to request its transmission to another controller.
  • Complaint to supervisory authority: Furthermore, in accordance with legal requirements, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
Definitions

In this section, you will find an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

  • IP Masking: "IP Mask ing" is a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing.
  • Interest-based and behavioral marketing: Interest-based and/or behavior-based marketing is when potential interests of users in ads and other content are determined as precisely as possible. This is done based on information about their previous behavior (e.g., visiting certain websites and staying on them, buying behavior, or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement: Conversion measurement (also referred to as "visit action evaluation") is a method used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we can thus understand whether the ads we placed on other websites were successful.
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiling: "Profiling" means any form of automated processing of personal data consisting of using that personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location data, and motion data, interaction with websites and their content, shopping behavior, social interactions with other people) to analyze, assess, or predict them (e.g., interests in certain contents or products, click behavior on a website, or the location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also known as web analytics) serves to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as content of websites. With the help of reach analysis, website owners can e.g., recognize at what time visitors visit their website and for what content they are interested. They can then e.g., adapt the content of the website better to the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Remarketing: "Remarketing" or "retargeting" is used when, for example, it is noted for advertising purposes which products a user was interested in on a website to remind the user of these products on other websites, e.g., in advertisements.
  • Tracking: "Tracking" is when the behavior of users can be traced across several online offers. As a rule, behavior and interest information regarding the online offers used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display ads to users that presumably correspond to their interests.
  • Controller: "Controller" refers to the natural or legal person, authority, institution, or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: "Processing" is any operation or set of operations performed on personal data, with or without the aid of automated processes. The term is broad and encompasses virtually any handling of data, whether it be collecting, evaluating, storing, transmitting, or deleting.

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