Our website uses cookies. Cookies are small text files that are stored by your internet browser on your computer's system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be identified when the website is accessed again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set, decide on acceptance individually, and prevent the storage of cookies and transmission of the contained data. Already stored cookies can be deleted at any time. However, please note that this may result in the inability to use all functions of this website to their full extent.
You can find information on how to manage or disable cookies in the major browsers through the following links:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Analysis / Advertising Tracking
Google Analytics:
We use on our website the web analysis service Google Analytics by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The data processing serves the purpose of analyzing this website and its visitors for marketing and advertising purposes. Google, on behalf of the operator of this website, will use the information obtained to evaluate your use of the website, compile reports on website activity, and provide other services related to website usage and internet usage. The information collected may include, among other things, IP address, date and time of page views, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, and purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser, and pixels that enable an analysis of your use of the website. The information generated by these about your use of this website is usually transmitted to a server of Google in the USA and stored there. For the USA, there is no adequacy decision by the EU Commission. Data transmission is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and all other data that Google has about you.
IP anonymization is enabled on this website. This means that your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
The use of cookies or similar technologies takes place with your consent on the basis of § 25 Abs. 1 S. 1 TTDSG in conjunction with Art. 6 Abs. 1 lit. a DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing based on your consent before its withdrawal.
For more information on terms of
use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/, and https://policies.google.com/technologies/cookies?hl=de.
Online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Opt-out option (Opt-Out): Opt-Out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertising: https://adssettings.google.com/authenticated.
Google Ads: Conversion Tracking
We use on our website the online advertising program "Google Ads" and within this program, Conversion Tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on a Google Ads advertisement, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain personal data, and therefore do not serve personal identification. If you visit certain pages of our website and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked through the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users.
Your data may be transmitted to the servers of Google LLC in the USA. For the USA, there is no adequacy decision by the EU Commission. Data transmission is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.
The use of cookies or similar technologies takes place with your consent on the basis of § 25 Abs. 1 S. 1 TTDSG in conjunction with Art. 6 Abs. 1 lit. a DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 Abs. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing based on your consent before its withdrawal.
For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/
Rights of the Data Subject and Storage Duration
Duration of Storage
After complete contract processing, data is initially stored for the duration of the warranty period. Afterward, taking into account legal retention periods, especially tax and commercial law, the data is stored and then deleted after the deadline, unless you have consented to further processing and use.
Data Subject's Rights
You have the following rights under Art. 15 to 20 GDPR, subject to legal requirements: Right to information, right to rectification, right to erasure, right to restrict processing, and right to data portability. In addition, Art. 21 GDPR grants you the right to object to processing based on Art. 6(1)(f) GDPR and processing for the purpose of direct marketing.
Right to Lodge a Complaint with the Supervisory Authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
Right to Object
If the processing of the listed personal data is based on Art. 6(1)(f) GDPR (legitimate interests), you have the right to object to these processing activities at any time for reasons arising from your particular situation. After objection, the processing of the affected data will be terminated unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or if the processing serves the assertion, exercise, or defense of legal claims.
Cookie Policy Status: August 2, 2023